Another Gem from Garry!
I know a guy…
Who had trouble making friends at school. And this is a problem
that he had for a long while. One day he got a really good piece of
advice from someone though.
"If you want a friend, be a friend."
And he says even though he didn’t appreciate it at the time,
that's probably the best advice he’d ever gotten.
He finished school with very few friends and proceeded to blame
the world and everything outside of his control for poor luck with
women and people in general.
Many years later he read a book by Dale Carnegie called How to win Friends...
blah blah blah... you know the book.
In that book Carnegie says, "You can make more friends in two months by
becoming interested in other people than you can in two years by trying to
get other people interested in you."
And then the advice that he had received all those years earlier came
zooming into focus and clicked. Funny how that works.
If you want a friend, be a friend.
It made a really big difference for him.
Acquiring leads for your business is important.
Your warm email list is the core
of your buying audience.
The best way to put genuine people on that list and keep them there is by
being a genuine friend to others.
Online that means trying to be useful to the people you are trying to serve,
and also being useful to your peers who you are trying to network with.
As this week goes on I am going to be giving you several strategies for
lead acquisition. At the heart of making them all successful though is
that one simple rule:
If you want a friend. Be a friend.