The most efficient, cheapest, and most effective form
of advertising on the internet is email marketing.
Here are 5 things to know about
email marketing to help you:
GET TO THE HEART OF THE MATTER
Don’t bother with names and quant “personalized” introductions.
You’re not fooling anyone. Everybody gets that you sent that email
out to a bunch of people. Instead get right into the content of what
you are going to say. This works much better and makes you come
across as less spammy.
BUTTONS
Using buttons in your emails will increase click through rates.
Using button colors red and black are the most effective.
FONT SIZE
Use a nice big font for your emails. Size 18 to 20 are
extremely effective for me currently and produce a nice big email for
people to read without straining their eyes. You have to remember
more and more people are reading their email on mobile devices.
HIT THEM IN THE MOUTH
Use your subject line to “hit them in the mouth”
then use the content in your email to explain why you did it. What I mean by
that is you have to get their attention. And then once you have their attention
you have to make them glad they took notice. So take care with your subject
lines to make sure they create impact. The name of the game is impact.
What works really well is the insinuation of education or the insinuation
of something negative.
REPEAT SUBJECT LINE
It is worth noting that click through rates test
much higher on emails that repeat the subject line with the first line in
their email. This works really well because it keeps the content of your
email very congruent with “the reason” they opened it in the first place.
(Courtesy of Garry, one of my contacts)
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Sun 13 Feb 2022, 3:30 pm
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